The NEW york times 'Fashion & Style' section talks Microblading : The Answer to an Easier Morning.

Microblading is fast becoming one of the most talked about beauty techniques in the world. Below is an article I read in todays New York Times 'Fashion and Style' section. So great to see how other experts enjoy working in the industry as much as I do. 

Simone Dufourg, who ran the Privé salon in Manhattan gets real about the ease of having perfect-ready eyebrows. After becoming a mother she realised the necessity of microblading and how valuable every minute is in the morning when getting ready.

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Despite the loud Instagram makeup trends that continue to rage, a lot of women are feeling a disconnect. They simply want to make it out the door feeling as if they are relatively put together. Because, let’s be honest, who has the time?
“I’m not someone who loves to be glammed up,” said Simone Dufourg, who for years helped run the Privé salon in Manhattan. (Her father-in-law is the Privé owner, Laurent Dufourg.) She describes her aesthetic as “very natural,” but after becoming a mother and getting older, she realized that “natural beauty actually took a lot of work.”
A couple of months ago, Ms. Dufourg made an appointment with Dominique Bossavy, known for her skill in semipermanent makeup. She had heard about her through friends in Beverly Hills, Calif., where Ms. Bossavy has her main office. (“Many, many women I knew were doing it, but they were not telling,” Ms. Dufourg said.) But she went through with it after reading on Vogue.com about Lena Dunham’s visit there to have her brows done.

Ms. Dufourg had work done on her brows (filled for shape and color), lips (defined with a natural shade of pink) and stretch marks on her breasts (filled in with ink that matched her skin tone).
“I am through the roof with my results,” she said, adding that recovery took three or four days with no scabbing and that she expected the results to last about a year. “It’s so subtle — it enhances my look without adding a lot of extra. My husband still doesn’t know exactly what I had done. When he came home, he asked if I got Botox.”
(Ms. Bossavy, whose prices start at $1,500, sees clients in New York twice a month at Dangene: the Institute of Skinovation).
As it turns out, Ms. Dufourg is participating in an Instagram trend after all. Spurred by hashtags, inked brows, particularly those created from microblading, have become hip. And if the thought of tattooed eyebrows conjures images of the ill-done sea gull wings of the 1990s (they faded to a “Hunger Games” blue), know that needles are finer now and inks more nuanced, to match skin tone.

“You’re cutting the skin more with microblading,” she said. “The more you injure the skin, the higher the chance you have of scarring.”
Piret Aava, who calls herself the Eyebrow Doctor, begs to differ. Originally a makeup artist, Ms. Aava learned microblading for clients who had lost their brow hair. She then built her business through Instagram, eventually opening her own office in Manhattan, where she has worked on such celebrities as Serena Williams and Malin Akerman. Ms. Aava said a single-needle method could create “powder brows” that looked as though the arches were filled in with brow powder.

“I’m not going for a makeup look,” she said. “You can always add makeup if you want.” (Her work also starts at $1,500. Recovery takes about a week, she said, possibly with very light scabbing, and results last about a year.)
Cosmetic tattooing is not the only semipermanent makeup with newfound popularity. To streamline her everyday routine, Clémence von Mueffling, founder of the site Beauty and Well Being, has her lashes tinted and permed at least twice a year. Ms. von Mueffling lives in New York but grew up in Paris, where her mother and grandmother were beauty directors for Vogue France.
“Every neighborhood in Paris has these small beauty institutes, in the way that New York has nail salons,” she said. “I started eyelash tinting at one of them probably when I was 19.” In the summer, she swipes on Comodynes self-tanner, and is out the door.
“These are little tricks to make you feel good and look good,” she added.
In Brooklyn, the Gimme the Good Stuff blogger Maia James, who indulges in lash extensions despite a minimal beauty routine, noted that for many in her social circle, the switch to semipermanent solutions came with having children: “The look at school pickup is all about Lululemon, no makeup and yet fake lashes — literally, every single mom.”

Read the full article on the New York Times here.